Vancouver Internet Marketing Company Adds Social Media Marketing and Optimization To Their Services

Seattle-Bellevue-Everett, WA (1888PressRelease) January 04, 2009 - Len Molden, Owner and President, believes that getting exposure through social media like Facebook, MySpace, YouTube, Twitter, is necessary for marketing through today's internet.

He defines social media as: "primarily Internet- and mobile-based tools for sharing and discussing information among human beings" (Wikipedia). Molden further states that social media is: "a community of users interacting on and off your Web site, and that this is proof to Google, Yahoo, MSN and other search engines of the value of directing Web browsers to your site". Blogs meanwhile, are the perfect tool for “hooking up” your site to the social Web and supports traditional search engine marketing and optimization initiatives. A dynamic user-driven discussion board can drive more search results to your site and introduce your site to new audiences. While human-readable URLs increase backlinks to your site from the social seb and increase your rank in search engines.

He adds that you can no longer optimize a few important pages of your Web site. Now, all of your content needs to play a part in your overall strategy to gain higher placement in search engine results. Search engines are still the dominant force in driving Web traffic to company Web sites and everyone is in competition with other companies and organizations for optimal placement in the natural (also called "organic") results of a search. Search engine optimization (SEO) is an integral part of digital marketing strategies, but traditional SEO efforts are no longer enough.

He states: "The Internet is evolving rapidly and so are the ways that Google and other search engines return search results. The social Web phenomenon is here to stay; it’s a more natural way for Web users to communicate and think and decide what is important to them, and the search engine companies are recognizing that this is an even more natural way to determine what information is relevant and imporant to the people using their sites. In addition to traditional SEO efforts, companies and organizations also need to optimize their Web sites for social media."